Literature Production — Brochures, Flyers, Annual Reports, Proposals, Case Studies, Fact Sheets ...

Printed materials of any kind are the basic tools of sales and marketing. Here is definitely where "quality doesn't cost, it pays." From concept to distribution, Concept Communiqués has 30+ years of technical expertise and professional resources to assist you in producing a cost-effective, quality product.

We have produced a wide variety of sales tools for our clients including Annual Reports, brochures, flyers, proposals, case studies, and newsletters (to which we've devoted a special page). We also write speeches and create presentations for senior executives.

One disadvantage of a printed piece is that it can become dated quickly. We are very experienced at helping clients produce a piece that will stand the test of time. This minimizes the costly process of reprinting new pieces.

How Much Does A Brochure Cost?

We are often asked this question and it is much like asking "How much does a car cost?" The budget can vary from a small economical run-about, all the way up to a large, luxury vehicle, and also depends on the features the buyer specifies.

In order to get a reasonable budget estimate for a brochure, you should identify the following first:

1. How many copies will you be printing? Remember you will achieve economies of scale by printing a larger quantity than a small one because the identical commercial printer set-up work is required and unless the paper you select is extraordinarily expensive, the additional paper cost is not a big factor.
2. 1 color (often black on white, but not always), 2-color, or 4-color?
3. Are there special ink requirements to match corporate identity colors?
4. What type of paper stock suits your purpose? Postal regulations govern the minimum weight of stock required for self-mailers.
5. What will be the physical size of the finished piece?
6. What type of folding or special bindery (stapling, die-cuts, etc.) will be necessary?
7. Will you provide high-quality artwork, or will licensing stock photos or commissioning professional photography be an additional cost?
8. Will you provide copy, or do you require our copywriting services?
9. When do you need it? Rush jobs always cost more, so plan ahead!

Don't forget to allow a good two weeks for the printing process itself so the commercial printer can give you their best work.

Once the artwork for a printed piece has received your sign-off, a 4-color print job can take up to 15+ business days allowing for proofing, last minute changes, paper delivery, ink drying time and special handling.

Generally, printing a simple brochure takes 5-10 business days.

Failure to allow adequate time for the printing process is a common oversight - don't let it happen to you!