Direct Marketing Communications Services: Newsletters, eNewsletters
When it comes to return on marketing dollar investment, few other media come close to the power of direct mail. A recent Ad Age survey revealed that direct mail was even favored by marketing professionals more than two-to-one over internet marketing.
Undoubtedly direct marketing communications such as print newsletters or electronic versions require an investment of time in planning and execution to create a quality product that will be an effective addition to your marketing arsenal. But in our experience no other type of direct mail can compete with the results of a good newsletter.
Newsletters add value to your company
For most businesses the best sales prospects are their current customers. Yet few companies have an organized plan to keep in touch with those customers. Rarely is there a coordinated effort to constantly keep the company name in front of customers so that when it comes time to purchase again, they inevitably think of you first.
This is where a good marketing newsletter can be an invaluable tool. And as a vehicle for introducing your products and services to new customers and markets, there's hardly a more cost-effective investment. A company newsletter can increase your bottom line by pre-selling your company and products, thus spurring sales, generating leads, and a whole lot more ...
For Current Customers, a newletter
- establishes, solidifies customer loyalty
- makes customers aware of your other products and services
- speeds, increases repeat sales
- provides an excellent market analysis tool
For New Customers, a newsletter
- pre-sells your company, products, services
- generates leads
- shortens time-to-sale cycle
- establishes name recognition
- saves time, saves money
Bonus Benefits of a newsletter
- target marketing becomes simple
- increases exposure to new opportunities, joint marketing ventures, financing, political support
- your organization "sings from the same song book"
- educates employees
- customers benefit from improved employee knowledge
- a uniting force, generates esprit de corps
- attracts better employees; saves time, money
Electronic Newsletters
With everyone so overwhelmed by SPAM these days, to have a positive impact an electronic newsletter must contain information the recipients find helpful. They must be planned and executed with care. As an organizing force for an organization, an electronic newsletter is an exceptional tool.
For an example of our eNewsletter work, please visit:
Turnkey Newsletters
Concept Communiqués offers you hands-on expertise in direct marketing communications. We have produced successful low-budget to high-budget marketing newsletters. We provide complete project management to produce a consistent, quality piece.
We create a custom communications piece driven by your needs. You'll get a marketing newsletter you will be proud of.
